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The Values > Behaviors > Outcomes Continuum

Values inspire behaviors which achieve outcomes


Because of the work we do at Values Coach, we have the opportunity to review many organizational statements of core values.

Many of the words that are posted as values, though, are actually behaviors or outcomes. There is nothing wrong with stating that your organization values these behaviors and these outcomes, but recognizing them for what they are will help you focus on the best ways to make them real.

The organization might place a high value on quality, safety, excellence, productivity, and financial performance, but these are not values – they are outcomes.

Likewise, the organization might truly value respect, professionalism, attention to detail, and customer service, but again these are not values – they are behaviors.

Here’s an example. If you read the book The Speed of Trust by Steven M.R. Covey, you know just how important trust is to the success of your organization. But trust is not a value, it is an outcome. You must earn trust.

The behaviors that earn trust include honesty, reliability, humility, and stewardship. People will not trust others who are dishonest, who fail to fulfill their commitments, who are arrogant, and who cannot be counted on to not waste resources, including the most valuable resource of all – people’s time.

And the value that inspires those behaviors is Integrity, which is Core Action Value #2 in our course on The Twelve Core Action Values. The 4 Cornerstones of Integrity from our course are Honesty, Reliability, Humility, and Stewardship – the behaviors that earn the outcome of trust.

Honesty, Reliability, Humility, and Stewardship – the behaviors that earn the outcome of trust.

Take a look at the statement of values for the organization where you work, and also your own personal statement of values (I hope you have one). Which of the elements on those statements are truly values, and which are actually behaviors and/or outcomes?

And how can you work on the values that inspire the behaviors that achieve the outcomes that you desire?

Values is What We Do!

To learn about how we can help your organization achieve your desired outcomes by using values to inspire behaviors, check out www.ValuesCoach.com. Better yet, get in touch:

Email: Michelle@ValuesCoach.com

Phone: 319-624-3889

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