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The #1 Resource for Positive Culture Change

The newest Certified Values Coach Trainers at Tri-County Health Care are now prepared to share The Twelve Core Action Values with their hospital and community


The most important resource for transforming the culture of your organization is a critical mass of people who have personally embraced the changes that need to be made, and who are so passionate about the impact that has had on their lives that they cannot help but to share the experience with others.

Failure to understand that profound truth is the key reason why so many culture change initiatives end up having been just another “program of the month.”

Culture does not change unless and until people change!

The culture of your organization is shaped by the collective attitudes and behaviors of the people who work there. If no one is willing to make fundamental personal changes then culture remains stagnant. And, as top executive coach Marshall Goldsmith emphasizes in his book What Got You Here Won’t Get You There, people will not make those fundamental changes unless they are guided by their own personal values.

That is why the bedrock principle underlying our work with partnering organizations is The Twelve Core Action Values, a unique 60-module course on values-based life and leadership skills. From Authenticity to Leadership, these are the values that we all aspire to live. These are the values that we want to see reflected in the work of the people in our organizations.

If you are planning to be at the AHA Leadership Summit in San Diego next month stop by our booth at the exhibit hall and we’ll tell you how the course works. And it does work!

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