You have probably heard the phrase “Build it and they will come” made famous in the movie Field of Dreams.
That might or might not be true depending upon what you are building and who it is you want to come. The the flip side, though, is absolutely 100% true. If you do not build it, they will not come.
No one will ever read a book you are someday going to write, buy from a business you are someday going to start, award you a graduate degree you are someday going to apply for.
What important goal is languishing away in your field of dreams – and what can you do right now today to start building it?
Build it and perhaps they will come. Don’t build it and they never will come.